Ravi Deshpande to bid adieu to Contract

Ravi Deshpande to bid adieu to Contract

Author | exchange4media News Service | Saturday, Apr 27,2013 7:34 PM

Ravi Deshpande to bid adieu to Contract

Contract India has announced the departure of its Chairman and Chief Creative Officer, Ravi Deshpande. He will be with the agency till the end of June 2013.

Deshpande, who has had two stints with Contract, is leaving to pursue his personal passions.

Rana Barua, Chief Operating Officer, Contract Advertising remarked, “Ravi has contributed very significantly to the growth of Contract and I wish him all the very best in his future endeavours. We are thankful for his contribution to make Contract one of the finest brands and organisations in Indian advertising.”

Deshpande said, “Contract has been a part of me since the beginning of my career. It has been a truly great place. I am leaving with wonderful memories. I would like to thank everyone for this amazing journey. I wish everyone the very best for the future. In the true spirit of Grow Young, reinvention of oneself must continue.”

Deshpande had first joined Contract in 1987 and quit the agency in 2000. Subsequently, he set up his own independent agency, Lemon, with the backing of Euro RSCG Worldwide. However, he put in his papers in 2005 after reported disagreement with the then Euro RSCG head Ishan Raina.

He rejoined Contract in April 2005 as Chief Creative Officer. He was elevated to Chairman and Chief Creative officer in July 2008. He crafted the Contract way of working through a book ‘Grow Young’ – a theory based on the belief that un-boxed ideas reverse the ageing process of brands making them younger and more desirable.

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