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Ravi Deshpande quits Lemon

05-March-2005
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Ravi Deshpande quits Lemon

After a reported disagreement with Euro RSCG head Ishan Raina, Ravi Deshpande has taken the decision to put in his papers at Lemon. Almost two years ago, Deshpande, the 43-year-old former creative head at Contract Advertising, had launched his own independent agency, Lemon, with the backing of Euro RSCG Worldwide.

The Euro RSCG Worldwide group holds a majority stake in his agency with Deshpande being the other equity partner. Besides, Deshpande also doubles up as the chief creative officer for the entire Euro Group and its 11 firms in India and West Asia.

Through SMS, Deshpande said, "I am out of town and busy at the moment. But I can confirm that I have left Lemon." However, details are not available as both Raina and Deshpande being extremely tight lipped about the proceedings.

What happens to Deshpande's stake in Lemon? And does he retain his position as the chief creative officer of the entire Euro Group? Some questions remain unanswered as senior official at Euro RSCG said, "So what if Ravi Deshpande has quit? Individuals resign from agencies and other individuals come in. Lemon still belongs to Euro RSCG, with us holding the majority stake. We would appoint someone at the helm of affairs there, and it would end all the if's and but's." The agency has not narrowed down on who would be replacing Deshpande.

Lemon has been tapping on Euro RSCG and its specialised group companies for media, event management, interactive, research, and media planning and buying. In that sense, it has always had a support of sorts within the group. In the days when there were doubts cast upon the very existence of the agency, Lemon managed to bag a host of brands such as Cadbury, Standard Chartered Mutual Fund, Morphy Richards, Oxemberg, Inox Leisure and Gili to name a few.

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