RAPP India has roped in Kapil Bhatia as Associate Vice-President for the agency’s growing clientele in Mumbai. Bhatia joins in from Squad Digital, Nairobi, where he was General Manager, overseeing the operations of the agency across digital strategy, creative solutions, media planning, social media marketing and mobile marketing.
Before moving to Nairobi, Bhatia had worked with DDB Mudra Group for four years and was primarily in-charge of client servicing the LIC business.
Commenting on Bhatia’s appointment Venkat Mallik, President, RAPP India and Tribal Worldwide India said, “We are going through an interesting phase of transformation and growth at RAPP in India. Kapil joins RAPP at just the right time as we look to remodel the agency and introduce a set of new initiatives to strengthen the multi-channel RAPP offering across mass media, e-commerce, social media, email marketing and CRM.”
Bijoe George, Vice President, RAPP India added here, “As we go about building RAPP India as a media agnostic, data-led agency, we needed leaders who can champion this cause amongst clients. Kapil comes with the requisite experience and fits the bill perfectly.”
On joining RAPP India, Bhatia said, “This is going to be an exciting opportunity to tap into my through the line communication understanding. I look forward to help RAPP with the building its multi-channel capabilities.”
RAPP is a new age lead agency with a multi-channel offering and a data driven approach to building brands. RAPP is part of the Omnicom Group and has more than 50 offices across over 30 countries. RAPP’s India clients include Aditya Birla Group, Emerson Climate Technologies, HDFC, Hewlett Packard, Loyalty Solutions, Reliance Broadcast Network, and Bata, among others.