Ranjeev Vij, Business Director and Vice-President on the Hewlett Packard (HP) business at BBDO India, has put in his papers. Apart from heading the HP account, Vij was also responsible for new business initiatives for the agency. Josy Paul, Chairman and NCD, BBDO India, has confirmed his movement to exchange4media.
Vij said, “I have decided to move on from BBDO India to explore further challenging and bigger opportunities. I really enjoyed my stint at BBDO India, especially the new business development and taking the lead on cross-fertilisation of knowledge within the BBDO and Proximity Network.”
Though Vij plans to stay within the advertising network, he has not yet decided on his next move. “I will very much remain within the agency set-up. I love this business and am most passionate about brands. I think our world is very dynamic and fluid at the moment and there is huge potential for agencies who can deliver solutions with strong ideas and beyond 30-second spots and in newer media. And I love this challenge,” he said.
Vij has been associated with BBDO India or a year. He spearheaded New Business and successfully led the team in converting a few globally aligned businesses. He also helped BBDO India in building multi-discipline capabilities through strategic partnerships and alliances to deliver TotalWork solutions and was also involved in getting BBDO Mumbai operations in place.
Prior to BBDO India, Vij was with Vyas Giannetti Creative (VGC), where he was Vice-President and Delhi Branch Head. He has been with the advertising industry for 14 years. He started his career with RK Swamy BBDO. He has also worked with Bates 141 (then Enterprise Nexus), Ogilvy & Mather, Lowe and Rediffusion Y&R.
The portfolio of brands that Vij has worked on includes Airtel, General Motors, Sony (CTV, digital cameras, digital camcorders, digital media, car audios), Whirlpool, Nestle Chocolate & Confectionaries, LG, and Dabur Vatika, among others.