Advertising agency Brand Curry has strengthened its team by roping in seasoned ad veteran Ramesh Tahiliani as Senior Vice-President. Speaking on his new role, Tahiliani said, “It’s an exciting assignment. Brand Curry has got a unique position to develop challenging brands and make them valuable for the consumers. The agency has got a unique position to partner with the clients and grow with them.”
“The atmosphere is challenging and gives one the freedom to do good things,” he added, while explaining the reasons for joining the agency.
Commenting on Tahiliani’s appointment, Subrata Chakraborty, Managing Director, Brand Curry, said, “Ramesh joins us as the practitioner of seamless brand communication. Thankfully, we are witnessing an era where old benchmarks and standards are diluting everyday. Already, Anglo-Saxon norms are desperately trying to cope with desi street smartness. All these are changing the fundamental patterns of consumer attitude and behaviour. We were looking for a partner who could sniff these patterns and use this to connect brands with new consumer. Ramesh fits the bill brilliantly.”
Tahiliani brings with him 20 years of experience. He began his career in 1986 with RK Swamy BBDO. He has also had the experience of working with agencies like Grey, Ogilvy & Mather, TBWA, McCann Erickson, Bates and Y&R. However, Tahiliani’s longest stint was with O&M, where he spent close to six years in the Kolkata and Mumbai offices.
Tahiliani has worked on some prestigious clients like Pepsi, Mirinda, 7UP, Nokia, Gillette Vector Plus – India launch strategy, Virgin Atlantic, Servo, Frooti, Foster’s, India Today, ICICI Bank, Prudential ICICI, UAE Census 2005, Hyundai, and Mercedes-Benz, among others.
On the kind of brands that he would be handling at Brand Curry, Tahiliani said, “The task would be to familiarise myself with the existing business and then get new business.”
He further said, “We want to become the partners of our client, do marketing for them, do below the line activities for them in a seamless way.”