Rakshit Hangal quits 360 Degrees Entertainment to start ME Marketing
Rakshit Hangal has quit 360 Degrees Entertainment, (part of the Times Group) as Assistant Vice-President, North India. He was responsible for handling the entire functions of the company, including decision-making and administration. Hangal will be starting his own agency – ME Marketing – in Mumbai in December.
ME Marketing Entertainment Company will focus on in-film advertising and marketing for entertainment.
Hangal, who has worked with 360 Degrees for four years, said, “The reason I quit 360 Degrees entertainment was that I was looking for a change and I wanted to start my own venture.” At 360 Degrees, Hangal was heading the Chennai and Hyderabad branches before heading to Delhi around two years’ back.
Prior to that, Hangal, a 12-year industry veteran, had worked with event management company Wizcraft, where he was heading the Chennai branch for five years.
Speaking further about his plans Hangal said, “I am shifting my base to Mumbai as all the media entertainment and film making mostly happens in Mumbai. I will be targeting all media, including TV channels, etc. Right now I have no plans to hire people as I am just finishing my role at 360 Degrees.” In his new venture, he will target clients in Mumbai and Delhi.
Our typical marketing budget is usually 10 per cent of the topline spend