Rakshin Patel, Senior Vice-president and GM, RMG Connect, has put in her papers. RMG Connect is the relationship marketing division of JWT, and develops online and offline solutions in direct marketing, interactive marketing and sales promotion. She is yet to decide on her next assignment. She will continue to work with RMG Connect for the next three months.
When contacted, Patel confirmed the news, and said, “I have spent a satisfying 12 years working with RMG Connect. I started with one client and six people. Today, we are 90 people with five offices and 45 clients, making us the country’s largest direct marketing agency. All goals that I had set for myself have been achieved. The agency is in the best shape, both financially and creatively. It is time to hang up my boots and look out for new options.”
Patel has 18 years of experience in direct marketing. Prior to RMG Connect, she had worked for six years with Direct Response and Data Matrix Direct.