Media agency Motivator and out of home agency Kinetic from the GroupM stable are seeing some top level changes. Sources informed that Rajul Kulshreshtha, who is currently the Managing Director, Motivator, is the new Managing Director at Kinetic. In a related development, Sundeep Sharma, who has been the GM at Motivator, is appointed as Country Head of Motivator.
It may be recalled that in June 2006, Kulshreshtha was elevated to the Managing Director’s post for Motivator. He has been spearheading Motivator’s pan India role for the last five years. Prior to that, in May 2004, he was the General Manager, GroupM, Team LG. As the head of Team LG, Kulshreshtha played a key role in building the operations. He brings a vast experience of strategic media planning and buying in India, Indonesia and Singapore, and has worked earlier with major agencies such as Universal McCann and ZenithOptimedia.
He now takes up the role as Managing Director at Kinetic, the outdoor and non-traditional arms of GroupM companies. Kulshreshtha fills in the post that had been left vacant, when Madhuri Sapru exited the company in September 2010.
At Motivator, Sundeep Sharma, who is currently the GM of the agency, takes over the role of Country Head for the agency.
Sharma has over 21 years of experience in media and started with Lintas where he worked for a year. He then moved on to WPP where he spent 10 years. He was part of the setup team for Maximize (now Maxus) under GroupM. When the GroupM management decided to launch Motivator, another independent media arm, Sharma was sent in from Maximize with the responsibility of launching the brand in Delhi.