Rajul Kulshreshtha, General Manager, GroupM, Team LG has decided to move on. While at GroupM, his role revolved around Team LG, he is now looking at a broader role with Dentsu Communication as Vice-President, Media. In his new role, he will oversee the entire media operations of the agency in Delhi and Bangalore. Kulshreshtha will be joining Dentsu in January 2006.
Commenting on Kulshreshtha’s appointment, Sandeep Goyal, Chairman, Dentsu India, said, “I welcome him to Dentsu. Rajul brings a lot of maturity, exposure and energy to Dentsu’s future plans in media, where he will be playing a much greater role in days to come.”
As for Kulshreshtha, the new assignment is as challenging as his present assignment. He said, “LG is great brand and hence, a great challenge. I’ve had the chance to work with the best team here and that added to the wonderful experience. More than anything, this is a learning I will treasure.”
About why Dentsu, he said, “Dentsu is a great brand name and as I said, presents another challenge. I am looking forward to the kind of work that I can do there.”
Kulshreshtha took on the responsibility of Team LG in May 2004 and has played a key role in building Team LG and steadying the operations. He has over 14 years experience in strategic media planning and buying in India, Indonesia and Singapore and has worked with major agencies like Universal McCann, ZenithOptimedia and GroupM.
As VP, Media Planning and Buying at Universal McCann India, he delivered major business growth through rigorous management drive and clear business focus, raising Universal McCann to No. 2 position in the Delhi market from number 10 in less that three years.