In a major blow to Raj TV, COO Raju Easwaran has decided to move on after a year-long stint with the channel. Easwaran joined Raj TV after the channel’s then CEO Rajiv Nambiar moved on to Malar Publications to handle the group's foray into FM radio. Easwaran's next destination could not be ascertained at the time of filing this report. But according to informed sources, he is taking a break and will be joining a media related industry, probably some national player.
As a seasoned professional, Easwaran has contributed immensely to Raj TV's growth over the last one year and is the brain behind the recent programming of the channel, which was otherwise stuck in a rut. Easwaran also saw Raj TV through a successful IPO.
He was also instrumental in bringing the live feed of India versus Bangladesh ODI series on a regional channel, which surprisingly put on board an impressive 86.7 per cent GRP for the channel in Tamil Nadu, while figures for Raj Networks' Vissa in Andhra Pradesh market stood at 432.8 per cent, both C&S 4+, according to aMap data provided by the channel.
Easwaran had reportedly suggested the Raj TV management to bring in some drastic changes in the programming content, which reportedly put him on a collision course with the channel’s top management, and his subsequent exit from the company. Recently, when trouble brewed up in Raj TV between its employees and the management over some monetary issue, Easwaran stepped in to defuse the situation even though it was out of his purview.