DNA has made one more key, senior appointment to its ad sales team. Rajlakshmi Mohan, Response Head of The Times of India’s Kolkata establishment, is all set to move out to join the Bhaskar-Zee combine’s newspaper as Vice-President – Ad Sales. She will report to Suresh Balakrishnan, Head – Marketing, DNA.
Confirmed Balakrishnan, “Rajlakshmi will be coming on board from July 25. She will be looking after certain categories of advertising which will include some of the key accounts.” She will be based in Mumbai.
This is the first time Mohan is making a career move, after spending 22 years with The Times. Interestingly, she was the first woman to join the Response team of Times Kolkata.