Top Story


Home >> People Movement >> Article

Rajiv Mishra roped in as COO of India News

Font Size   16
Rajiv Mishra roped in as COO of India News

Rajiv Mishra has been appointed as COO, India News. Mishra, who took charge from February 1, 2011, has confirmed the development to exchange4media.

Currently, there are three divisions of India News – India News National, India News Haryana and India News Bihar-Jharkhand. Mishra will be taking care of the three divisions and other expansion plans that the group is planning, among other key responsibilities.

Earlier, US-based CineMaya Media Inc had appointed Rajiv Mishra as COO and President of the group. Prior to joining CineMaya, he was CEO, P&M Group, promoted by filmmaker Prakash Jha and Manmohan Shetty. The Group had launched Maurya TV in Bihar and Jharkhand.

In 2008, he was appointed as Business Head for Broadcast Media at the group and later that year, he was elevated to Senior Vice President.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking