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Rajiv Mishra joins Lok Sabha TV as CEO

Rajiv Mishra joins Lok Sabha TV as CEO

Author | exchange4media News Service | Monday, Dec 12,2011 7:26 AM

Rajiv Mishra joins Lok Sabha TV as CEO

Rajiv Mishra has been roped in as Chief Executive Officer of Lok Sabha TV. Prior to his appointment at Lok Sabha TV, Mishra was COO at India News group of TV channels. Former I&B Secretary Bhaskar Ghosh was the first CEO of Lok Sabha TV.

Mishra has considerable experience in the media, especially television, domain. Before joining India News group, he was President and COO at CineMaya Media Inc. USA. While working with CineMaya, he is said to have been instrumental in launching Times Now, the news channel from The Times of India group as ‘India Now’ in the US. Mishra had also worked with BAG Films as COO, where he was responsible for overall management of Radio Dhamaal and New Media and International School of Media and Entertainment Studies (ISOMES).

He was the Founder and first President of Association of Radio Operators for India (AROI), the industry representative body of all FM radio broadcasters/ stations of India. His contribution in TV ratings methodology in Europe has been recognised by ITU/EBU in 1996 at the Geneva Convention.

Mishra has also worked with Hindustan Times group, Star TV, Zee TV and TV Asia of USA. He had recently written a book on television titled ‘Television as a Tool of Modernization and Social Change in India’, published by International Academy of Broadcasting (IAB), in association with International Telecommunication Union (ITU) and European Broadcasting Union (EBU), Switzerland.

Mishra has done his Masters in Broadcasting from the International Academy of Broadcasting (IAB), Montreux, Switzerland. Further, he holds an MBA in Media Management from Metropolitan College of New York, and Graduate Certificate Course in Multi-Media from the University of California, Los Angeles.


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