Perspectrum Consultancy, the integrated marketing consultancy division of Percept Ltd, has appointed Rajiv Lal as Chief Executive Officer. Lal would be reporting to Shailendra Singh, Joint Managing Director, and Harinder Singh, Vice-Chairman and Managing Director, both from Percept Ltd. Prior to joining Perspectrum, Lal was with Euro RSCG (Malaysia) as Managing Director.
On his appointment, Lal said, “It is great to be back in India. The entrepreneurial energy is amazing. The ambition that entrepreneurs have for their companies is very high. There is a huge opportunity in working with them to build brands that resonate not only in India but globally as well. They will need support in building the brand DNA and communications. The real value, however, will be in bringing global best practices to these businesses in a uniquely Indian way. This will be the real test of our success at Perspectrum, and I am delighted to have the opportunity to be part of this journey. The lineage of Percept and the new communication business model pioneered by them gives me the confidence that we will be able to deliver.”
Lal had earlier worked with companies like iCRM, Infovision Group, CIMS & eMR, Purple Arc Films, and People Science Institute.