DB Corp Ltd has appointed Rajiv Jaitly as President, Marketing and Ad Sales. He takes on the national marketing and ad sales responsibilities from Girish Agarwal. Jaitly would be based in Mumbai. Prior to joining Dainik Bhaskar, Jaitly was CEO of the Punjab circle at Bharti Airtel Ltd. To Jaitly’s credit at Bharti Airtel, Delhi was the first circle to achieve one million customers.
Commenting on Jaitly’s appointment, Agarwal said, “The Group will gain from Rajiv Jaitly’s vast experience across media, FMCG and telecom. The business approach and successes that he has delivered at Bharti and Pepsi, makes him the right candidate to take on my responsibilities. This will give me more time for the Group’s ever expanding businesses in media and power generation. Rajiv has been given the mandate and responsibility for strategic marketing and ad sales for the media business of the Group. He will lead and bring synergies between the state and national sales to leverage the Group’s strength.”
Commenting on his new role, Jaitly said, “I am excited about the opportunities that Bhaskar presents. I believe it provides an ever-changing scenario of market challenges. It’s a challenge as any change is, but then in the true Bhaskar way – that’s just a way of professional life.”
Jaitly began his career with Citicorp, New York as a management trainee after his Masters in Business Administration from Long Island University. In a career spanning 23 years, Jaitly has been associated with companies like Bharti Airtel Ltd, Modi Xerox Ltd, STAR TV, MESAT Broadcast Network System, Pepsi Foods Ltd and Data Access Ltd.