Rajiv Hiranandani, Co-founder and Head, Global Revenues, mobile2win, has been appointed to the Asia-Pacific (APAC) Board of Directors of the Mobile Marketing Association (MMA).
Commenting on his appointment, Hiranandani said, “Mobile advertising is still at its infancy in India, and it is important to evangelise this medium to brands and advertising agencies alike. We are at a stage of putting in place a common understanding and framework for this mobile advertising ecosystem and with the success of the MMA in other regions, the same would be accomplished in Asia and India in the next few months.”
He further said, “We are also exploring the option of setting up an India chapter in the not too distant future. I foresee 2-3 per cent of an advertiser’s spends going into this medium.”
Laura Marriott, President, MMA, said, “The APAC region is one which the MMA views as an emerging market for mobile marketing with significant growth potential. Having Rajiv and mobile2win represented on our APAC Board is a welcome addition as we further develop regionalised and localised guidelines and best practices.”
Hiranandani has 15 years’ experience and an extensive network of relationships in the wireless and media space, with which he has built mobile2win’s business in India. He was instrumental in launching the Yahoo Media business in India as Head of Sales. Prior to Yahoo, he was heading Sales & Marketing for the Indian Express Group’s Internet initiative. Hiranandani has also worked with TCI, a TV cable network in the US.
The Asia-Pacific region has emerged as the largest and fastest growing mobile market. It is in this hotbed of wireless marketing innovation that mobile advertising and marketing have tremendous potential.
The MMA is global non-profit trade association established to lead the growth of mobile marketing and mobile advertising. It has entered Asia with a view to promote best practices in mobile marketing and advertising in the region.