Top Story

e4m_logo.png

Home >> People Movement >> Article

Rajiv Hiranandani appointed a Director at Mobile Marketing Association’s APAC Board

13-May-2008
Font Size   16
Rajiv Hiranandani appointed a Director at Mobile Marketing Association’s APAC Board

Rajiv Hiranandani, Co-founder and Head, Global Revenues, mobile2win, has been appointed to the Asia-Pacific (APAC) Board of Directors of the Mobile Marketing Association (MMA).

Commenting on his appointment, Hiranandani said, “Mobile advertising is still at its infancy in India, and it is important to evangelise this medium to brands and advertising agencies alike. We are at a stage of putting in place a common understanding and framework for this mobile advertising ecosystem and with the success of the MMA in other regions, the same would be accomplished in Asia and India in the next few months.”

He further said, “We are also exploring the option of setting up an India chapter in the not too distant future. I foresee 2-3 per cent of an advertiser’s spends going into this medium.”

Laura Marriott, President, MMA, said, “The APAC region is one which the MMA views as an emerging market for mobile marketing with significant growth potential. Having Rajiv and mobile2win represented on our APAC Board is a welcome addition as we further develop regionalised and localised guidelines and best practices.”

Hiranandani has 15 years’ experience and an extensive network of relationships in the wireless and media space, with which he has built mobile2win’s business in India. He was instrumental in launching the Yahoo Media business in India as Head of Sales. Prior to Yahoo, he was heading Sales & Marketing for the Indian Express Group’s Internet initiative. Hiranandani has also worked with TCI, a TV cable network in the US.

The Asia-Pacific region has emerged as the largest and fastest growing mobile market. It is in this hotbed of wireless marketing innovation that mobile advertising and marketing have tremendous potential.

The MMA is global non-profit trade association established to lead the growth of mobile marketing and mobile advertising. It has entered Asia with a view to promote best practices in mobile marketing and advertising in the region.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow