Top Story

e4m_logo.png

Home >> People Movement >> Article

Rajiv Hiranandani appointed a Director at Mobile Marketing Association’s APAC Board

13-May-2008
Font Size   16
Share
Rajiv Hiranandani appointed a Director at Mobile Marketing Association’s APAC Board

Rajiv Hiranandani, Co-founder and Head, Global Revenues, mobile2win, has been appointed to the Asia-Pacific (APAC) Board of Directors of the Mobile Marketing Association (MMA).

Commenting on his appointment, Hiranandani said, “Mobile advertising is still at its infancy in India, and it is important to evangelise this medium to brands and advertising agencies alike. We are at a stage of putting in place a common understanding and framework for this mobile advertising ecosystem and with the success of the MMA in other regions, the same would be accomplished in Asia and India in the next few months.”

He further said, “We are also exploring the option of setting up an India chapter in the not too distant future. I foresee 2-3 per cent of an advertiser’s spends going into this medium.”

Laura Marriott, President, MMA, said, “The APAC region is one which the MMA views as an emerging market for mobile marketing with significant growth potential. Having Rajiv and mobile2win represented on our APAC Board is a welcome addition as we further develop regionalised and localised guidelines and best practices.”

Hiranandani has 15 years’ experience and an extensive network of relationships in the wireless and media space, with which he has built mobile2win’s business in India. He was instrumental in launching the Yahoo Media business in India as Head of Sales. Prior to Yahoo, he was heading Sales & Marketing for the Indian Express Group’s Internet initiative. Hiranandani has also worked with TCI, a TV cable network in the US.

The Asia-Pacific region has emerged as the largest and fastest growing mobile market. It is in this hotbed of wireless marketing innovation that mobile advertising and marketing have tremendous potential.

The MMA is global non-profit trade association established to lead the growth of mobile marketing and mobile advertising. It has entered Asia with a view to promote best practices in mobile marketing and advertising in the region.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India