Rajiv Gopinath has returned to GroupM as Investment Services Director and will be responsible for Central Trading Group’s Mumbai media-buying operations. Gopinath would report to Lakshmi Narasimhan, National Director-Central Trading Group, GroupM.
Commenting on the new appointment, Narasimhan said, “We prefer to hire people with a well-rounded background. Gopinath holds significant years in the media landscape and we are glad to have him back within the GroupM fold. In the past, he has had around six years in Mindshare Fulcrum in Chennai, where he was responsible for Lever’s business.”
An MBA from IIM Lucknow, Gopinath moved to Madison as Media Director from Mindshare Fulcrum, where he in charge of a significant piece of the Asian Paints business. At Central Trading Group, he will be responsible for media buying operations of Mumbai.
Central Trading Group’s buying department is divided into five clusters, each working across regions specialising on a particular segment. Every buyer also has an added client servicing responsibility, the CTG follows a matrix structure where every buyer is responsible to a client for all buying issues, but accountable for a certain set of channels.