Rajiv Bakshi elevated as VP – Marketing for India at Discovery Networks
Discovery Networks Asia-Pacific has promoted Rajiv Bakshi to Vice President – Marketing for India region. In his new leadership role, Bakshi will be responsible for creating and implementing strategic marketing initiatives for Discovery’s entire portfolio of six networks in India. He will continue to report to Rahul Johri, Senior VP & GM India.
Announcing the promotion, Johri said, “Rajiv has demonstrated great drive and acumen by developing and executive innovating marketing strategies. He has been a key contributor in driving brand recognition, achieving significant rating milestones and enhancing corporate reputation. I look forward to his passionate leadership and talent to expand our business in the country.”
On his new role, Bakshi said, “It’s a privilege to head the marketing of one of India’s most dynamic media companies. The company’s unparalleled networks portfolio, ranging from Discovery Channel, India’s No. 1 channel in non-fiction entertainment, and the definitive lifestyle channel Travel & Living to recently launched brands - Discovery Turbo and Discovery Science along with Discovery HD World - present immense challenge and unmatched opportunity for creativity and innovation.”
During the last five years at Discovery, Bakshi had played a critical role in driving ratings for Discovery Channel, establishing India’s lifestyle channel Discovery Travel & Living and refreshing Animal Planet. Bakshi was a participant in the company’s expansion strategy in India, which included the launch of three new networks in year 2010: Discovery Science – India’s first 24-hour science-centric channel; Discovery Turbo – India’s first and only channel dedicated to speed and Discovery HD World – a 24-hour high definition channel offering 1080i picture resolution along with 5.1 surround sound.
A management graduate in marketing, Bakshi had joined Discovery in 2004 and is based in Discovery’s New Delhi office. With over 12 years of experience, he has worked in various capacities across diverse sectors, including FMCG, auto, durables and hospitality.
Our typical marketing budget is usually 10 per cent of the topline spend