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Rajiv Agarwal bids adieu to WPP second time

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Rajiv Agarwal bids adieu to WPP second time

Rajiv Agarwal, Managing Director & CEO of Bates India has quit. He has put in his papers for the second time in a row to Ranjan Kapoor, Country Manager. WPP. Kapoor has been additionally designated as the non-executive chairman of the group.

An official communiqué sent out by Bates India, quotes Agarwal as stating, “I am sad at the thought of leaving Bates. It is a special agency that has such a great set of clients, very close relationships with them and, above all, old-fashioned unique people who exemplify rare professionals, and human values. As much as I will miss them, I am privileged to have spent my 25th year in advertising at Bates India, and with them.”

The Board of Bates India has accepted Agarwal’s decision to leave and his replacement would be announced shortly. Meanwhile, Ujjal Gupta, Chief Operating Officer, Bates India, would continue to coordinate the day-to-day affairs of the agency.

The release also states that Agarwal would be missed in the organisation specially due to, “the passion that he brought to the business and for his contributions to strategy and creative evaluation, where his sharp mind and professional acumen combined to focus the agency’s thinking on enduring brand-building ideas.”

Agarwal joined Bates on February 28, 2003 and witnessed the agency changing hands from Publicis to WPP. He played an important role in maintaining Bates’ individual entity even after acquisition by WPP.

Prior To Bates, he had an eight-month stint with RMG David, another WPP group company. Agarwal started his career with Rediff, and then moved on to set up Enterprise with Mohammed Khan. After that, he headed to set up another new agency, Nexus and then came back to Enterprise-Nexus once again.


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