Close on the heels of BBC Worldwide Holdings investing Rs 31.8 crore in Radio Mid-Day West (India) Pvt Ltd, a subsidiary of Mid-Day Multimedia Ltd, the radio group has appointed Rajesh Tahil as CEO to lead Radio Mid-Day’s expansion to other cities. He is currently Group Publisher-in-Chief of Mid-Day.
Confirming the news to exchange4media.com, Tahil said, “I have been bullish on radio for a long time and I am extremely happy that the current phase of radio is something that we all have been waiting for.” He continued, “Competition is always stimulating and to see multiple players coming into the radio space is in a way validation of our belief.”
Until the licensing process of the new radio channels gets completed, Tahil will continue to be the Group Publisher of Mid-Day. He will drive the operationalisation of the radio channels thereafter.
With the government allowing FDI up to 20 per cent in the radio sector, more and more foreign players are coming up with plans for a share in the booming FM radio space, and Radio Mid-Day has made its intention clear with the stake given to BBC.
For Tahil it is a homecoming of sorts. He started his career in advertising, working at Lintas and SSC&B Lintas for five years, before joining Radio Mid-Day as Head of Programming. He then moved to television as Director-Programming for Channel [v] and was briefly bitten by the dotcom bug in his role as Vice-President, Content and Portal Management, for STAR India.
He then returned to Mid-Day as business head of the radio division and set up Go 92.5 FM. Thereafter, he went to the UK to complete his Masters in Media Management, and then returned as Mid-Day’s Group Publisher.
Radio Mid-Day is one of the pioneers of radio in India and has been operational since 1993, when it programmed time bands on state broadcaster All India Radio. Since 2002 it has been operating an FM station in Mumbai, Go 92.5 FM.