Rajesh Mehta, who quit as Marketing Head of Pidilite Industries’ flagship brand, Fevicol, last month, has joined Emami as Vice-president, Marketing. He will be responsible for the Emami Group’s product launch initiatives. Mehta will report to Brand Director and member of the board Harsh Agarwal. He will be based in Mumbai.
When contacted, Mehta said, “My role in this assignment will be to build new categories and products. My expertise gained over the years in the FMCG category will come in useful in this initiative.”
Prior to joining Pidilite Industries, Mehta was with Rasna as General Manager, Marketing. He was with the company for six years. He began his career with steel company Mukand Ltd, where he spent four years. Thereafter, he moved to Tips & Toes Cosmetics and was with them for four years. He was Marketing Manager when he left the company.
Mehta, Head of Marketing with Fevicol, puts in his papers