Rediffusion DY&R, Mumbai has appointed Rajesh Kulkarni as Creative Partner. In his new role, Kulkarni will be responsible for devising and contributing towards the making of exceptional, outstanding creative work. This is yet another strategic appointment, which is part of the agency’s plan to redefine and reposition itself as a player to contend with in the advertising arena.
Prior to this appointment, Kulkarni was Senior Creative Director with Clarion, Bangalore, where he was instrumental in building brands like Titan, Louis Philippe, Weekender Kids, Cadbury Bytes, ICIC Bank, Concern India and Ciba Vision to name a few.
Commenting on his new assignment, Kulkarni said, “I am very excited about Rediffusion because this place is known for the best combination of great designing and great advertising.”
He began his advertising career with Ambience Publicis in Mumbai. He has also worked with Saatchi & Saatchi, Dubai, Contract, Mumbai and O&M, Bangalore.
Kulkarni has won tremendous recognition through the several awards like Cannes finalist for Ciba Vision poster in 2001, Lakeview poster in 2004, Clio finalist for Weekender poster in 2001, Art Directors Club merit for Louis Philippe Wrinkle-free hoarding in 2001, New York Festival finalist for Louis Philippe Wrinkle-free poster in 2001, Young Guns Finalist in 2004 and London International Finalist for Crest (miners ad), Art Director of the Year in Bangalore in 2001, Gold at Campaign Gulf for Crest Film, as well as over 250 local awards in Mumbai and Bangalore.