Bates 141 has elevated Rajesh Ghatge to Chief Executive Officer of 141 Sercon, one of the largest specialised BTL marketing services agencies in Asia. Ghatge was formerly Executive Director & COO at 141 Sercon.
In his new role, Ghatge will build on the agency’s expertise in “intelligent activation” – solutions which engage consumers across touch points and enable them to experience brands, products and services. In addition, he is also appointed to the Executive Committee (EXCO) of the Bates India Group. The mission of the EXCO is to oversee the strategic direction of the agency as well as ensure synergies across all the different business units. The Board is headed by Group CEO Sandeep Pathak and includes India Chairman and Regional ECD Sonal Dabral, Regional Planning Director Dheeraj Sinha, 141 Wallstreet VP Praveen Vadhera, and Finance Director Dinesh Shetty.
Said Sandeep Pathak, CEO, Bates 141, “Since Sercon joined the Bates family, it has played a very strategic role. Together with our advertising and design units, and out-of-home and retail offering, we have the full capability to help our clients drive maximum engagement, by getting brands to become the subject of new conversations.”
Ghatge added here, “Rapid change is happening constantly and all around us in. Clients want to understand changes in consumer’s media and shopping habits and what are the implications for engaging them effectively. I look forward to working closely with the Bates regional and local leadership teams to grow our expertise, so that we can deliver more innovative and effective solutions for our clients, and bring people closer to brands.”
Speaking on the development, Sonal Dabral, India Chairman and Regional Executive Creative Director, Bates 141, said, “Rajesh has been key to driving Sercon to become one of the top ranking activation agencies in India and Southeast Asia. Rajesh will continue to grow our specialized skills and solutions for India and regional clients by helping them to better engage consumers, generate demand and influence preference.”
Ghatge had co-founded Sercon in 1996, which was later acquired by Bates in 2007. He was instrumental in leading Sercon to become one of India’s largest activation and marketing services agencies with a footprint across India and Southeast Asia. Under his leadership, the agency has won major local and regional awards including the International Direct Marketing Awards, Promotional Marketing Awards of Asia and the Indian Digital Media Awards.