Rajesh Bhatia has joined Euro RSCG as National Creative Head for the Marketing Service Division in Delhi. He was earlier with Solutions Integrated. Bhatia has worked with businesses like HP, Microsoft, Intel, Cisco, Philips, Max New York Life Insurance and Gillette among others. The Marketing Service Division looks after the marketing functions at Euro RSCG.
The decision to take Bhatia on board is part of Euro RSCG India’s plans to focus on 4D -- the marketing services division. Internationally, Euro RSCG 4D deals with the direct and digital network and drives its brand and sales productivity through promotions, merchandising, channel, retail, field and experiential marketing. Now the company is planning to dig deeper into the functioning of its marketing services.
Suman Srivastava, CEO, Euro RSCG India, said, “I am pleased to have Rajesh on board. His rich marketing domain experience combined with his strong networking abilities will be an asset to our existing clients as well as our new business efforts.”
Bhatia has also spent 12 years in companies like IDC India, Onida and Gujarat Ambuja Cements. At Euro RSCG Delhi, he will provide leadership and strategic direction to the Euro RSCG 4D business by leveraging the Global 4D expertise and provide solutions that are relevant and effective in the Indian marketing environment.
In India, 4D’s client list includes Dell, Britannia, Grand Hyatt, HDFC Bank, Goodyear and Indian Bank among others.