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Rajendra Gupta joins Mogae

03-July-2012
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Rajendra Gupta joins Mogae

Rajendra Gupta has joined Mogae Media as Chief Value Officer. His last stint was with Reliance Communications.

Gupta will be based at Mogae’s Gurgaon headquarters.

“Moving to Mogae is like home-coming. I have worked with Sandeep Goyal for many years and his new venture really excited me. So here I am,” said Gupta.

An engineer from BHU-IT and an MBA from FMS-Delhi (1984), Gupta started his career at Dunlop where he worked across different geographies. He then spent a few years at Wipro in its Lighting Division.

In 1994 Rajendra moved to advertising, to Rediffusion DY&R as National Head of Business Development. His first big win at Team Rediff was a small company that had won a license to launch cellular services in Delhi. The company was none else but Bharti. Brand Airtel was soon born. Rediff seconded Gupta to Bharti for a year to help with the new brand launch.

“Those were the best days of my professional life. I got to work closely with the Mittal brothers and enjoyed every moment of launching a brand that one day would become a world beater,” said Gupta.

He stayed at Rediffusion DY&R till 2001, helping win businesses as diverse as Atlas Cycles, Singer, BPL, HFCL, BPL Mobile, Sony Ericsson, LIC, Tata Tea, and many more.

He moved to Reliance Communications and spent the last 10 years there in a broad variety of functions.

“Guptaji (as he is popularly called) is a veteran of both, mobile and of advertising. It is a rare combination. And that is what makes him a really valuable asset on any team,” said Tanya Goyal, Director, Mogae Media. “We look forward to Guptaji carving a new business out of creating customer value and delight through options on hi-value brands,” she added.

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

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