After taking a sabbatical of a month and a half, Rajeev Rakshit has joined Orchards as Brand Partner and Branch Director Bangalore. His was with Everest Brand Solutions as VP and Branch Head for two years before going on a sabbatical in April 2006.
Commenting on his new appointment, Rakshit said, “I decided to join Orchards as I saw a ready platform for me. It is one of the most innovative creative agencies in terms of value and belief. The agency is divided into brand teams responsible for business and brand health of the accounts. There are no creative account management or planning teams. They are completely self-sustained. The agency is de-layared and there are no complex structures or designations. It is a truly ideas based agency and not a traditional advertising or communication organisation.”
Commenting on Rakshit’s appointment, Nitish Mukherjee, Managing Director, Orchards, said, “We are really happy to have him on board. Rajeev is going to be a part of our senior management team in Bangalore. In Rakshit we have found the right capabilities to take this mandate forward. He is a good strategic thinker and deeply committed to independent ideas. He is also good at fostering creative talent. Rakshit will be responsible for bringing in key business and key clients and look after the Orchard business in Bangalore.”
Rakshit, who began his career with MAA Bozel, has worked with several leading agencies including O&M Delhi, Bates Delhi, McCann Erickson Delhi, EuroRCSG Bangalore, Publicis and Everest Delhi. He has handled major clients like Nestle (Maggie and Nescafe), Hitachi, GPI, Hewlett Packard, Compaq, Hero Honda, Red Tape, Intel, Dell, Microsoft, Motorola, and Nokia, among others.
Orchards Bangalore has a host of clients in its kitty that include Air Deccan, Tata Gold Plus, Manhattan Credit Cards, Himalaya Ferroro Tic Tac, Acer Computers, Sab Miller Knock Out Bear and Royal Challenge Bear, Wipro, and Essilor, among others.