Deshonnati, the flagship brand of Vidarbha Publications Pvt Ltd, has appointed Rajeev K Jha as General Manager, North, South and East. He would be responsible for generating ad revenue from these regions, besides providing strategic support to the Group in its various marketing initiatives in Vidarbha, Marathwada and Khandesh regions, where the daily has its circulation footprint. Jha would be reporting to Prakash G Pohare, CMD & Editor-in-Chief, Vidarbha Publications.
Citing his reason for joining the Group, Jha said, “Deshonnati has an unsurpassed respect within Maharashtra, especially in Vidarbha, and Prakash Pohare enjoys great respect among his readers for his journalistic integrity and non-politically inclined policy.”
He further said, “The mantra for space-sellers in the present scenario is innovation and out-of-the box thinking, combined with an aggressive attitude and not fearing failure. Innovations delight the advertiser; satisfaction is not sufficient any more.”
Commenting on Jha’s appointment, Pohare said, “Rajeev has been credited with several innovative selling skills, besides, he has just the right aggressive attitude and his knowledge of Vidarbha would come handy in giving the competition a tough run.”
Jha has been credited with one of the biggest deals that he clinched with UK’s LNM Group, where a total of 66 calls and 129 mails were converted into an exclusive business of huge revenue for The Asian Age, claimed a statement by the organisation.
He has 13 years’ experience in the media industry. He has earlier served with Tehelka as General Manager-North. He was also associated with The Indian Express, Lokmat, Dainik Jagran and The Asian Age. His seven-year stint with Lokmat Group of Publication would also come handy in representing Deshonnati as this daily is also based in the same region as Lokmat.
With 11 editions from Vidarbha, Marathwada and Khandesh at present, Deshonnati serves as a strong No. 2 option for all product categories. Vidarbha is being eyed as a hot destination, it is where Boeing is setting up its huge infrastructure. “I feel that there is huge potential waiting to be tapped in the region,” Jha said.