Top Story

e4m_logo.png

Home >> People Movement >> Article

Rajeev K Jha joins Deshonnati as General Manager-Ad Sales for North, South & East

22-April-2008
Font Size   16
Share
Rajeev K Jha joins Deshonnati as General Manager-Ad Sales for North, South & East

Deshonnati, the flagship brand of Vidarbha Publications Pvt Ltd, has appointed Rajeev K Jha as General Manager, North, South and East. He would be responsible for generating ad revenue from these regions, besides providing strategic support to the Group in its various marketing initiatives in Vidarbha, Marathwada and Khandesh regions, where the daily has its circulation footprint. Jha would be reporting to Prakash G Pohare, CMD & Editor-in-Chief, Vidarbha Publications.

Citing his reason for joining the Group, Jha said, “Deshonnati has an unsurpassed respect within Maharashtra, especially in Vidarbha, and Prakash Pohare enjoys great respect among his readers for his journalistic integrity and non-politically inclined policy.”

He further said, “The mantra for space-sellers in the present scenario is innovation and out-of-the box thinking, combined with an aggressive attitude and not fearing failure. Innovations delight the advertiser; satisfaction is not sufficient any more.”

Commenting on Jha’s appointment, Pohare said, “Rajeev has been credited with several innovative selling skills, besides, he has just the right aggressive attitude and his knowledge of Vidarbha would come handy in giving the competition a tough run.”

Jha has been credited with one of the biggest deals that he clinched with UK’s LNM Group, where a total of 66 calls and 129 mails were converted into an exclusive business of huge revenue for The Asian Age, claimed a statement by the organisation.

He has 13 years’ experience in the media industry. He has earlier served with Tehelka as General Manager-North. He was also associated with The Indian Express, Lokmat, Dainik Jagran and The Asian Age. His seven-year stint with Lokmat Group of Publication would also come handy in representing Deshonnati as this daily is also based in the same region as Lokmat.

With 11 editions from Vidarbha, Marathwada and Khandesh at present, Deshonnati serves as a strong No. 2 option for all product categories. Vidarbha is being eyed as a hot destination, it is where Boeing is setting up its huge infrastructure. “I feel that there is huge potential waiting to be tapped in the region,” Jha said.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends