Jagran Prakashan Ltd (JPL) has appointed Rajeev Dhal to head its Mobile VAS business. The company provides IVR, AVR, and SMS services through its short code service 7272.
Commenting on Dhal’s appointment, Shailesh Gupta, Director-Marketing, JPL, said, “We are pleased to have Rajeev with us. I am sure that with his rich experience in the domain, he will bring a lot of value to our Mobile VAS services business.”
Dhal has spent 12 years in the industry with an experience ranging from strategic brand planning, branded content development to interactive participation and TV content development.
Commenting on his new appointment, Dhal said, “JPL is an extremely enterprising and forward looking media house with a vision of connecting with consumers at multiple points. With communication tools becoming the most penetrated, it is extremely logical to build a strong presence in the mobile-based value added services (VAS) business. I am looking forward to setting up a team that will share the same passion as me and work with me to consolidate and build the Mobile VAS business at JPL.”
Dhal has spent close to 10 years with WPP-GroupM companies like O&M, JWT and Maxus handling multi-variate communication platform planning tasks for brands ranging from Nestle, GSK, Seagrams to Hero Cycles, Dabur, TV Today to India Tourism and NGO-Social sector bodies.
His last stint was at Cellcast as VP, Business Development, with focus on development and deployment of interactive platform agnostic formats like Bid2Win. Prior to Cellcast he had worked with ShowM, the branded content development specialist company of WPP-GroupM.