Top Story

e4m_logo.png

Home >> People Movement >> Article

Rajeev Chakrabarti to join Sahara One as Marketing Head

16-June-2005
Font Size   16
Share
Rajeev Chakrabarti to join Sahara One as Marketing Head

Sahara One TV had taken claim of Hungama TV’s COO, Purnendu Bose to join the channel in the same position. And, now it has claimed the marketing head of the channel, Rajeev Chakrabarti, filling the same slot in Hungama TV. Chakrabarti will join Sahara One TV from July 1, 2005.

With Satish Menon, President, Sales and Marketing, Sahara, resigning from the company, the marketing position was left vacant. For Sahara One Filmi, the forthcoming movie channel, Zoom’s Shailesh Kapoor fills the need and in case of Chakrabarti is brought in to do the same for Sahara One TV. He would be reporting into Bose.

Confirming the development, Bose said, “Rajeev is an excellent professional who has done some great work for Hungama and has played a key role in building the brand. He will be an asset to Sahara One as well and I am looking forward to similar kind of good work from him, here as well.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking