The Associated Chambers of Commerce and Industry of India (Assocham) has formed the Entertainment Industry Leader’s Council, with India TV Chairman Rajat Sharma as Chairman of the Council. Bhuvan Lall, President, Spice Entertainment, MCORP Global, has been elected as Co-chairman of the industry body.
The first meeting of the Entertainment Industry Leader’s Council took place in Mumbai on March 10. The Council has been created to focus on and develop the Indian entertainment industry, putting India at the forefront of the digital age. The new body will work towards expanding Indian entertainment assets into a vibrant global player so as to foster a creative economy and globally connected society.
Commenting on his appointment, Lall said, “We are trying to look at globalisation of the entertainment industry. We will encourage Indian talent in the global marketplace. No significant commercial breakthrough has been made in this area so far. We will be focusing more on animation, TV programming and film production. We will set new standards and endeavour to build a creative economy which can change the face of India.”
The other members of the industry body include Peter Mukerjea, CEO, STARr TV India; Jayakumar, CEO, Toonz Animation; Rajat Jain, CEO, Disney India; Ronnie Screwvala, Chairman, UTV; Sunder Aaron, Sony Entertainment TV; Ajjay Bijili, Managing Director, PVR; and Nikhil Alva, Director, Miditech, among others.