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: Rajat Nigam comes on board as Rajiv Mishra quits Radio Dhamaal as COO

: Rajat Nigam comes on board as Rajiv Mishra quits Radio Dhamaal as COO

Author | Pallavi Goorha | Tuesday, May 08,2007 8:57 AM

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: Rajat Nigam comes on board as Rajiv Mishra quits Radio Dhamaal as COO

Rajiv Mishra has put in his papers at BAG Films. He was COO of Radio Dhamaal, and Director, International School of Media and Entertainment Studies. Meanwhile, Rajat Nigam has joined the rechristened BAG Films & Media Ltd as Director-Operations. Nigam would also be taking over the operational responsibilities of Radio Dhamaal. He will be reporting Anurradha Prasad, Managing Director, BAG Films & Media Ltd.

Nigam’s last stint was with Broadcast Engineering Consultants India Ltd (BECIL) as Deputy General Manager-Operations and Marketing.

Mishra is one of the most active professionals of the FM radio industry and the man behind the push for major policy initiatives of the Phase II radio revolution such as single frequency, the formation of Association of Radio Operators for India (AROI), etc.

Said Mishra, “I have resigned as I am going back to my old field, i.e., convergence media, which is telecom, IPTV, mobile TV and broadband, and new media.”

On issues related to the launch of Radio Dhamaal, he commented, “I believe in the Harvard Model of Management where you need to delegate. Everything at Radio Dhamaal is in place; the technology has been finalised and the rollout would soon take place. I am thankful to my Managing Director Anurradha Prasad for accepting my request, and wish her and BAG Films a great success.”

Prior to joining BAG, Mishra had worked with Reliance Infocomm, Star TV-DTH, and TV Asia of USA. At Star TV-DTH he was Senior Manager-Programming for two years, and at TV Asia, he was VP-Business Development, with Yes TV as Executive Director and CEO for two years, and Reliance Infocomm as GM-Broadband for four years. Prasad said about Nigam’s appointment, “The reason we brought Rajat Nigam on board is because he is one of the most experienced senior people at BECIL and has experience of new technologies. The advantage is that he has got an experience of both television and radio.” Prior to BECIL, Nigam worked with Doordarshan for eight years as Chief Engineer. Nigam has more than 15 years of experience in the television industry. Besides conceptualising and executing TV projects, he has hands-on experience of running news and sports channels. He had been associated in the coverage of the Olympics Games in Athens, the Asian Games in Korea and Qatar, besides international cricket. He has been largely associated in the concept of selling FM radio licences to the private sector.

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