Rajasthan Royals has announced the appointment of Sean Morris as CEO. Morris takes charge with immediate effect and will be reporting to Manoj Badale, Chairman, Rajasthan Royals. Prior to Morris, Badale was CEO of the Indian Premier League (IPL) franchise in addition to being the Chairman. As CEO, Morris’ role would be particularly focused on development of the brand outside India.
In conversation with exchange4media, Raghu Iyer, Chief Marketing Officer, Rajasthan Royals, said, “Sean Morris will be taking charge as CEO with immediate effects and will be reporting to Manoj Badale, Chairman of Rajasthan Royals. This apart, there are lots of plans for IPL Season 3 as majority of our matches will be in Ahmedabad, so most of our marketing activities will be in and around that. We are pretty happy with this because seven of our players come from Gujarat, and Gujarat being a fantastic cricket market, we are very excited about that.”
“In the next month or so, a detailed marketing activity will be rolled out, which will revolve around both Ahmedabad and Jaipur. There will be both above the line and below the line activities,” Iyer added.
In a prepared statement, Badale said, “Sean Morris represents a great addition to the outstanding existing management team. He brings a strong mix of skills and a real enthusiasm for the IPL. His international experience and relationships afford us great scope to continue to build the brand across the world.”
On his new role, Morris said, “The Rajasthan Royals are a huge success story and I am thrilled to be joining such a progressive and successful organisation. The vision and professionalism of the club is second to none, and I look forward to working with the players, the board, our sponsors and the fans to build on the huge achievements so far.”
Morris is a former Hampshire player and has had six seasons at Hampshire in the 1990s before injury curtailed his cricket career. Following his retirement from professional cricket, he joined Dunlop Slazenger, where he was responsible for establishing Slazenger as a leading UK cricket brand. Part of Slazenger’s success came through the strong supplier relationships established with Indian cricket manufacturers.
In January 2008, Morris was appointed as CEO, Professional Cricketers Association (PCA), where he guided the PCA through possibly the most turbulent period in the game’s history and amidst this backdrop he built bridges with all the major stakeholders in the game, including the ECB, the MCC, the Counties, the ICC and the IPL. His involvement in the England team returning to India after the Mumbai attacks and his delivery of a window for England players to participate in the IPL demonstrates his close affinity with Indian cricket.