Raj Television Network Ltd (Raj TV) has been witnessing a flurry of activities of late. After making some key appointments to ramp up its marketing team, the channel is now planning to invest nearly Rs 100 crore to strengthen its technological competence and archiving and digitising content assets. Raj TV also plans to take advantage of its huge content base through various new technological advancements such as broadband, IPTV and mobile apart from cable and DTH in India and overseas.
The key appointments include Raju Easwaran as COO, Creative & Programming; Subramanian Iyer as National Head, Sales and Marketing; and Satya Prakash as Senior Vice President, Corporate Affairs. The channel has also spruced up its sales operations in the West and North with the recent appointments of Rajesh Nair as Associate Vice-President, Sales (West); Viveck Vaidya as General Manager, Sales (West); Gopu Krishna as Senior Manager, Sales (West); and Sanjay Banerjee as General Manager, Sales (North).
Elaborating on Raj TV’s forthcoming plans, Subramanian Iyer, National Head, Sales and Marketing, said, “Spurred by the demand for TV game shows and the lack of quality television production space, Raj Television Network plans to invest about Rs 100 crore to strengthen its technological competence by investing in new technologies to help in archiving and digitizing content assets.”
“We are also planning to enter into international distribution to cater to foreign markets like Singapore, Malaysia, Australia, the UK, the US and the Middle East, and also to expand nationally by acquiring some regional language channels. The induction of the three key personals to take up pivotal roles shall ensure the successful changes at Raj TV, which our industry well-wishers and friends have been eagerly waiting for.”
The channel is also planning to give a facelift to its content. And one such attempt is the recently launched ‘Kaasu Mazai’, a game show with currency as prize money, hosted by actor Sangeeta. On the anvil are programmes including a sci-fi show for children; a reality show; ‘Kana Muchi Re Re’, a talent hunt show, an industry-related show, and many more.
“We will also enter into strategic tie-ups with certain clients at the conceptual stages of various shows and events, thus offering the client a 360-degree perspective on a ‘one-stop shop’ basis to his brand related activities. This also helps in leveraging the cash outflows in relation to any event led activity. Industries that have benefited from this arrangement so far include airlines, gems and jewellery, travel and tourism, hospitality and print,” Iyer further said.
“We are in the advanced stages of closing in on deals with all major MSOs as well as with DTH players like DishTV and Tata Sky. The year 2007 should be a great year to watch out for as RAJ TV is clearly targeting to be the No. 2 Tamil channel. The new team is set to rock and has already crossed last year’s revenue figures in December 2006as compared to the same period last year. We are confident that in January 2007 our revenues shall be beyond 50 per cent over last year’s in the same period,” Iyer asserted.
But will Raj TV be able to give other channels a run for their money and achieve the No. 2 position, only time will tell.