Top Story


Home >> People Movement >> Article

Raj Gupta appointed Chief Strategy Officer for Lintas Group

Font Size   16
Raj Gupta appointed Chief Strategy Officer for Lintas Group

Focus on strategy has always been key to the Lintas Group and 2007 brings more on the same lines. Lintas has decided to create a position that would work with all its agencies – creative, media and integrated – and report to the group's Chairman Prem Mehta. Taking over the post is Raj Gupta, who has been appointed as Chief Strategy Officer, effective January 1, 2007.

Elaborating more on this, Mehta said, "Raj has been the Chief Strategy Officer for Lintas Media Group for some time now. We also felt that there was a need and place for creating a resource that would partner with all components of Lintas Group and bring more strategy to the system."

Gupta is expected to set up a resource centre to partner all the components of the Lintas group – Lintas Media Group, Lowe and IMAG – with the defined purpose of an improved strategic product and to provide support leadership to the group in the areas of strategic brand planning, Lintas total implementation, creation and distribution of knowledge and skills and new business development.

In his role at Lintas, Gupta has to be equally involved with all Lintas units. Also with this, while Gupta still continues to be involved with Media Futures, his role in Insight, of which he was the President, would now be more of a strategic one only. The operation at Insight is seeing direct involvement of Lynn de Souza, Director, Lintas Media Group, and Sai Nagesh, its Vice-President.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.