Focus on strategy has always been key to the Lintas Group and 2007 brings more on the same lines. Lintas has decided to create a position that would work with all its agencies – creative, media and integrated – and report to the group's Chairman Prem Mehta. Taking over the post is Raj Gupta, who has been appointed as Chief Strategy Officer, effective January 1, 2007.
Elaborating more on this, Mehta said, "Raj has been the Chief Strategy Officer for Lintas Media Group for some time now. We also felt that there was a need and place for creating a resource that would partner with all components of Lintas Group and bring more strategy to the system."
Gupta is expected to set up a resource centre to partner all the components of the Lintas group – Lintas Media Group, Lowe and IMAG – with the defined purpose of an improved strategic product and to provide support leadership to the group in the areas of strategic brand planning, Lintas total implementation, creation and distribution of knowledge and skills and new business development.
In his role at Lintas, Gupta has to be equally involved with all Lintas units. Also with this, while Gupta still continues to be involved with Media Futures, his role in Insight, of which he was the President, would now be more of a strategic one only. The operation at Insight is seeing direct involvement of Lynn de Souza, Director, Lintas Media Group, and Sai Nagesh, its Vice-President.