Top Story

e4m_logo.png

Home >> People Movement >> Article

Rahul Srivastava joins Media Direction, Chennai as GM

04-July-2008
Font Size   16
Share
Rahul Srivastava joins Media Direction, Chennai as GM

Media Direction, the media arm of RK Swamy Group, has appointed Rahul Srivastava as General Manager. Srivastava will be based in Chennai and provide additional leadership to the agency in order to further strengthen one of the rapidly growing offices of the Group.

Srivastava’s mandate at the Media Direction would be to nurture the existing agency-client relationship and contribute to the development of the business through deeper engagements, thus taking the brands to greater heights.

“Clients have already started seeing value from our permission marketing process. Even our latest client, Amrutanjan, is already seeing a different value equation within two weeks of our association. Srivastava will also focus on constant training and development of our talent base,” said S Yesudas, CEO, Media Direction, commenting on the appointment.

Yesudas further said, “Srivastava is an alumni of Jamnalal Bajaj (MMM) and has had a good mix of strategic planning, buying, implementation and research experience, which makes him a complete media professional. We are certain about him living up to our expectations and we wish him all success.”

Srivastava had earlier worked with ORG-MARG, Rediffusion DY&R, Triton, OMS (Mudra), and most recently as Senior Business Director, Mediacom, Delhi and Branch Head, Chennai during career spanning over 12 years.

Also read:

Media Direction wins media duties of Amrutanjan

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016