Media Direction, the media arm of RK Swamy Group, has appointed Rahul Srivastava as General Manager. Srivastava will be based in Chennai and provide additional leadership to the agency in order to further strengthen one of the rapidly growing offices of the Group.
Srivastava’s mandate at the Media Direction would be to nurture the existing agency-client relationship and contribute to the development of the business through deeper engagements, thus taking the brands to greater heights.
“Clients have already started seeing value from our permission marketing process. Even our latest client, Amrutanjan, is already seeing a different value equation within two weeks of our association. Srivastava will also focus on constant training and development of our talent base,” said S Yesudas, CEO, Media Direction, commenting on the appointment.
Yesudas further said, “Srivastava is an alumni of Jamnalal Bajaj (MMM) and has had a good mix of strategic planning, buying, implementation and research experience, which makes him a complete media professional. We are certain about him living up to our expectations and we wish him all success.”
Srivastava had earlier worked with ORG-MARG, Rediffusion DY&R, Triton, OMS (Mudra), and most recently as Senior Business Director, Mediacom, Delhi and Branch Head, Chennai during career spanning over 12 years.
Media Direction wins media duties of Amrutanjan