Rediffusion DYR India has appointed Rahul Mathew as Creative Head, Mumbai. Mathew comes on board after a stint as Creative Director at Y&R, Kuala Lumpur. At Young & Rubicam, Mathew had worked on global accounts like OCBC Bank, LG, Yamaha, Campbell, Malaysian Milk and Kotra Pharma, among others.
Commenting on Mathew’s appointment, Sagar Mahabaleshwarkar and Ramanuj Shastry, Chief Creative Officers, Rediffusion DYR, said, “We are extremely happy to have on board a talent like Rahul. He will add great value to our creative output as an agency and we’re sure we’ll help him collect many more awards while he is here.”
On his reason to return to India, Mathew explained, “There’s a buzz that I had been missing. And when I decided to head back home to hunt it down, I found Rediffusion to be the place that is buzzing the loudest. I’ve had great working relationships with both Sagar and Ramanuj at different points in my career, and getting together once again is just the first step of great things to come.”
Mathew began his career as a junior copywriter with JWT, Delhi and moved on to Leo Burnett before joining Enterprise Nexus as Senior Copywriter. He went on to Ogilvy Healthcare, where he was Copy Supervisor for brands like Ranbaxy Consumer Healthcare, Pharmacia, Dr Reddy’s Laboratories and Human Organ Procurement & Education Trust (HOPE).
In 2003, he moved to McCann in Mumbai. In his rise from Copy Supervisor to Creative Director at McCann, he has been associated with and responsible for some of the more notable work on brands such as Saffola and Western Union.