Zee Sports has appointed Rahul Khanna as Senior Vice President, Sales. At Zee Sports, Khanna will look after the sponsorship sales for Indian Cricket League (ICL) and other sports properties and events.
Commenting on his appointment, Khanna said, “In my new capacity at Zee sports, I will be in-charge of getting sponsorship for ICL and other sports. Sports sponsorship will further grow in the country. Corporates are looking at it as another way of brand building. It is a tried and tested way of getting brand recognition and a big way to get exposure and mileage.”
Himanshu Mody, Business Head, Zee Sports, said, “Rahul brings with him not only years of experience in consumer marketing and sales, but more importantly, a mindset that looks at sports as a platform to build brands and gain desired impact in the minds of consumers. We are extremely happy to have him on board.”
Prior to joining Zee Sports, Khanna was with Manpower Inc. as Director, Sales, for APAC region, looking after the corporate accounts of IBM, Honeywell, Motorola and HP.
With over 14 years’ experience in sales and business development, Khanna began his career with GTL, a global telecom company, as Relationship Manager. He later moved to Arvind Mills as Regional Sales Manager for North and worked with them for four years. He has also worked with Vodafone as Senior Manager, Corporate Sales, and Tata as Director, Sales.