Top Story


Home >> People Movement >> Article

Rahul Jauhari joins Everest Brand Solutions as NCD

Font Size   16
Rahul Jauhari joins Everest Brand Solutions as NCD

Rahul Jauhari has been roped in as National Creative Director at Everest Brand Solutions. He moves from Pickle Lintas.

Confirming Jauhari’s appointment, Dhunji Wadia, President, Everest Brand Solutions, said, “Rahul is no stranger to our group and his love of the agency will be felt by clients and colleagues alike. I am confident that Rahul is the right creative leader to take Everest to greater heights.”

On his new role, Jauhari said, “I’m looking forward to partnering Dhunji at Everest. We both believe in solid brand work that works in the market and the award shows. We both believe in partnering our clients in every sense of the word. And we both believe in a culture that’s people friendly. Rest, it’s the work that speaks for itself.”

Jauhari’s advertising career spans stints with McCann Erickson, Rediffusion Y&R, Pickle Lintas and now Everest Brand Solutions. During his tenure as NCD at Pickle Lintas, the agency won and launched prime brands like Nestea Iced Tea, Volvo, Dabur Vatika, Maxx Mobiles, SAB TV and Kalpataru, to name a few. Prior to that he had handled Airtel for five years on a national level, Tata Motors, Onida, Bank of Maharashtra, Kaya Skin Clinic, Emami, Canon, Iffco Tokio, Maruti and other brands at Rediffusion.

He has also picked up a host of metals at local and international shows, including a Gold at Cannes, One Show mentions, numerous metals at GoaFest, Mirchi Kaan and RAPA, to name a few. He is a regular on the jury panel at GoaFest.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking