Top Story


Home >> People Movement >> Article

Raghwesh Asthana is Sadhna News CEO

Font Size   16
Raghwesh Asthana is Sadhna News CEO

In a major realignment, Sadhna News will consolidate its focus on regional news in Uttar Pradesh/ Uttarakhand, Bihar/ Jharkhand and Madhya Pradesh/ Chhattisgarh. Sadhna News currently has three different channels, one each for the three given markets.

In line with this development, the channel has roped in Raghwesh Asthana as the new CEO. Commenting on his new role, Asthana said, “It is a very exciting opportunity for me to join Sadhna News at this point of time, when the channel is looking to consolidate its focus on regional news. It now becomes very crucial that the channel further strengthens its hold over the regional markets.”

Asthana moves from GNN News, where he was the CEO. He was instrumental in launching the channel in June 2011 and had given it a comfortable stand in the regional band focusing on Madhya Pradesh/ Chhattisgarh and Punjab/ Haryana.

Prior to GNN, he was with Mahuaa TV as Business Head and Star Vijay as Creative Head. He has also had stints at UTV and Radaan Media Works. In his 22-year career, Asthana has focused on local content for regional markets and has expertise in the same.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.