Top Story

e4m_logo.png

Home >> People Movement >> Article

Raghu Venkatraman joins TME as National Strategy Head

03-June-2009
Font Size   16
Share
Raghu Venkatraman joins TME as National Strategy Head

Raghu Venkatraman has joined TME as National Strategy Head, replacing the position that was left vacant post the exit of Sushma Jhaveri. Venkatraman comes in with 16 years of experience. He had begun his career with Ogilvy, where he was handling planning on Unilever brands. Subsequently, he worked on brands like Forhans, Bajaj, ICICI and Intel, among others.

Confirming the development, Divya Radhakrishnan, President, TME, said, “With this background, Raghu will lead the strategic output of TME in its approach to consumer connect with our unique offering of ‘Market Contact planning’. We have developed an indigenous tool-deck, which not only covers strategic planning tools, but also implementation and productivity tools. Being part of Rediffusion Y&R group, TME has advantage of being the only media agency with in-house capabilities in Creative, Direct Marketing, Out-of-home, PR and Events.”

Venkatraman has had experience in the digital space as well during his tenure at cricinfo.com, following which he moved to ESPN-STAR Sports, doing TV channel planning. During his stint at ESPN-STAR Sports, he was part of the core team that launched Mobile ESPN in India. In his last assignment, Venkatraman was Vice President - Strategy at OOH – (Focus Media of China), where his key task is developing multiple quantitative and qualitative research modules with a challenge to market a medium where standard research is not available.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO