Rediffusion DY&R, Chennai has appointed Raghu Ram CS as Creative Head. In his new role, Raghu will be responsible for strengthening the creative services and understanding the market specifics.
Prior to joining Rediffusion DY&R, Raghu was Associate Creative Director with TBWA\India, Bangalore, where he handled brands like Apple, Standard Chartered Bank, Scope International, Seventymm.com, and Dukes Chocolates.
Raghu began his advertising career in 2000 with Mudra Communications, Bangalore. In February 2001, he moved to OgilvyOne, where he worked on direct marketing activities for brands like 3M ScotchCal and 3M ScotchTint. A direct marketing piece that he produced there was a semi-finalist at The DMA-ECHO Awards in 2001. Raghu has also worked with Euro RSCG and Brand-comm.
Commenting on Raghu’s appointment, Minakshi Achan, EVP & ECD-South,
Rediffusion DY&R, said, “Rediffusion DY&R, Chennai has an interesting mix of accounts, a tremendously talented team, and some aggressive new business initiatives. Raghu’s joining the team will add to this energy.”
Raghu said, “Rediffusion DY&R caught my eye for three simple reasons. This agency has the approach, ability and, importantly, the attitude that can only lead to meaningful advertising from both consumer and brand perspective.”