Raghav Subramanian has been named National Director – Insights and Research at Starcom MediaVest Group India. Subramanian will report to Mallikarjunadas CR, CEO, Starcom MediaVest Group India. He takes charge on July 1, 2011 and will be based in New Delhi.
Subramanian joins Starcom MediaVest Group from ZenithOptimedia, where he was Chief Strategy Officer. Prior to that, he had spent nearly a decade with GroupM and its business science division ATG (Advance Techniques Group) in New York. He had begun his career at Ogilvy in the early 90s and has nearly two decades of experience.
“Raghav comes to us with a wide variety of experience managing analytic projects, including econometric modeling,” said Mallikarjunadas CR, adding, “He has seen the media business evolve over the last decade in one of the most advanced markets. He brings a great amount of passion and knowledge, which will help our existing and potential clients benefit from his expertise.”
On his new role, Subramanian said, “I’m looking forward to leading the insights and research function at Starcom MediaVest Group. The philosophy of being the Human Experience Company fascinates me and I’m confident that under the leadership of Srini and Malli, the product we will offer to clients will be best in class.”
Along with the branch heads of Starcom Worldwide and MediaVest Worldwide as well as the heads for Digital and Business Impact functions, Subramanian will be part of the National Leadership Team at Starcom MediaVest Group India.
This appointment is in line with the vision to take Starcom MediaVest Group to the next level building it on the three pillars of research & insights, digital and content.