Top Story


Home >> People Movement >> Article

Raghav Subramanian joins SMG as National Director – Insights & Research

Font Size   16
Raghav Subramanian joins SMG as National Director – Insights & Research

Raghav Subramanian has been named National Director – Insights and Research at Starcom MediaVest Group India. Subramanian will report to Mallikarjunadas CR, CEO, Starcom MediaVest Group India. He takes charge on July 1, 2011 and will be based in New Delhi.

Subramanian joins Starcom MediaVest Group from ZenithOptimedia, where he was Chief Strategy Officer. Prior to that, he had spent nearly a decade with GroupM and its business science division ATG (Advance Techniques Group) in New York. He had begun his career at Ogilvy in the early 90s and has nearly two decades of experience.

“Raghav comes to us with a wide variety of experience managing analytic projects, including econometric modeling,” said Mallikarjunadas CR, adding, “He has seen the media business evolve over the last decade in one of the most advanced markets. He brings a great amount of passion and knowledge, which will help our existing and potential clients benefit from his expertise.”

On his new role, Subramanian said, “I’m looking forward to leading the insights and research function at Starcom MediaVest Group. The philosophy of being the Human Experience Company fascinates me and I’m confident that under the leadership of Srini and Malli, the product we will offer to clients will be best in class.”

Along with the branch heads of Starcom Worldwide and MediaVest Worldwide as well as the heads for Digital and Business Impact functions, Subramanian will be part of the National Leadership Team at Starcom MediaVest Group India.

This appointment is in line with the vision to take Starcom MediaVest Group to the next level building it on the three pillars of research & insights, digital and content.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign