Raghav Subramanian has joined the senior management team of Lintas Media Group with a key business role. He is likely to be on board the agency in December.
He comes in with a one-and-a-half-year stint with the VivaKi Group’s agencies, including ZenithOptimedia and Starcom MediaVest Group, where he was heading Strategy.
Prior to that, he had spent nearly a decade with GroupM, first to head the Amex business globally with Mindshare, NY, and then moved to its business science division, ATG (Advance Techniques Group), in New York.
Subramanian had begun his career at Ogilvy in the early 90s and has nearly two decades of experience.
Our typical marketing budget is usually 10 per cent of the topline spend