After a seven-year stint in the telecom industry, Kanwarbir Singh, has joined Radio Mirchi, Delhi, as Vice-President and Station Head. Explaining the reason for this move, Singh said, “The radio industry is growing at a very fast pace and the reforms are going to give it a further thrust.” Moreover, he was fascinated about working with the radio medium.
Describing radio as an industry which is on the verge of booming, Singh said, “Radio is going to be the next telecom, it is poised to grow more with new reforms coming in.”
Singh will be reporting to Executive Vice President, Radio Mirchi, Nandan Srinath. Commenting on Singh’s appointment, Srinath said, “He has got a rich experience in the telecom industry and has been in the forefront of a lot of radio innovations. He will be a good fit with the team. We hope to carry forward the leadership position with him on board.”
Singh will be responsible for managing the profitability account of the Delhi station in terms of looking after the content, garnering revenues as well as coming up with innovative marketing strategies.
Elaborating on his role, Singh said, “My role at Radio Mirchi will be a great combination of getting to do lot of creative work and managing the business P&L, it is something to look forward to.”
Prior to his association with the radio industry, Singh had worked with Hutch /Orange, where he was responsible for national promotions and events and was based in Mumbai.
He also had a four-and-half-year stint with Spice Telecom as General Manger, Marketing for its Bangalore operations.