JWT has announced the appointment of Radhika Shapoorjee as President of IPAN following the resignation of Vivek Sengupta. Prior to this new role, she was Vice-President, Strategic Planning and Corporate Affairs, IPAN. Shapoorjee had joined IPAN in March 2007.
Colvyn Harris, CEO, JWT, which is the parent company of IPAN, said, “IPAN has grown steadily under Vivek’s leadership over the past three years, and we are grateful for his contributions to the company. We wish him all the best in his future endeavours.” Sengupta was President of IPAN since February 2005.
Commenting on Shapoorjee’s appointment, Harris said, “Radhika Shapoorjee brings a fresh new perspective to IPAN’s rich legacy in public relations and corporate communications. During her tenure as Vice-President, she has played a key role in consolidating existing business as well as leading new business acquisitions. Radhika has also begun a journey of streamlining structures and processes at IPAN, which are aimed at increasing internal efficiencies and deriving greater benefits for our clients and our people. As President, she has been entrusted with the responsibility of expanding IPAN’s range of services, and creating new tools and techniques that enhance professional excellence.”
On the role of IPAN in the JWT network, Harris said, “We expect to have greater synergies between the advertising and public relations arms of the JWT family. In fact, IPAN’s role in brand and corporate communication is in sync with the larger JWT perspective of providing 360-degree value to all the companies that work with us.”
Speaking about the future plans for IPAN, JWT’s Worldwide President Michael Maedel said, “With non-traditional tools like digital media and public relations gaining more importance in the marketing mix of any organisation today, innovative strategies like those that IPAN creates are what will give brands a cutting edge in the market today.”
Commenting on her new role, Shapoorjee said, “I am proud to be a part of IPAN and the JWT network and excited about the new mandate and road ahead. In today’s complex business and media environment, the need of the hour is ‘strategy-based’ innovative PR campaigns that link into a company’s business objectives or address specific issues. IPAN is equipped with an in-depth understanding of the complex media environment of today. Our focus is to build credibility and create positive opinion in this environment, with innovative solutions that add great value to a brand or corporate house’s overall communication efforts.”
Prior to joining IPAN, she was with Genesis Burson-Marsteller, where she was Partner Associate and then Chief Quality Officer. Before that she had spent nine years at FCB Ulka Advertising, where she was Client Services Director in its Delhi office.
A graduate of Delhi’s St Stephen’s College, Shapoorjee has over 20 years’ experience across public relations, advertising, sales and film production. Her domain expertise is spread across various categories, including FMCG, automobiles, real estate, financial services, and consumer entertainment, among others.