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Rabe Iyer to head Adlabs Films’ OOH arm Big Street

04-July-2008
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Rabe Iyer to head Adlabs Films’ OOH arm Big Street

In a move to strengthen its countrywide operations and expansion, Big Street, the OOH division of Adlabs Films Ltd, has appointed Rabe T Iyer as its Head. With the industry poised for growth, Big Street is working towards becoming one of the leading inventory aggregators in the country.

Commenting on his new role, Iyer said, “In a short span, Big Street has acquired significant inventories across the country, providing quality and effective consumer-centric innovative solutions. In the years to come, we want to be known as solutions providers and not merely media providers. This poses an excellent challenge for me. I look forward to a great stint with the organization.”

Iyer brings in around 15 years of all round media exposure. Specialised in building brand equity in high growth, start-up and turnaround situations in service cultured media, Iyer had led ZenithOptimedia West and South as Managing Director prior to joining Big Street.

He is known for scoring high practices in emerging mediums like digital, mobile, and integrations. Starting his career from space selling, Iyer worked his way up to become an integrations expert with vast experience in client servicing.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.