R Seshadri has taken over as Managing Director of Anugrah Madison Advertising Pvt. Ltd, a leading rural marketing agency, which is a unit of Madison World. His new role was effective from April 1. He has taken over the post from RV Rajan, a 65-year-old veteran who has been in the advertising business for over 43 years, out of which he has been involved with rural marketing and communication for 33 years. Rajan will, however, continue as the non-executive Chairman of the company.
Says Sam Balsara, CMD, Madison World, “Rajan has been a veritable institution in rural marketing and I am glad he has kindly agreed to make himself available to the Anugrah team, whenever required. His contribution to rural marketing and Anugrah Madison has been immense for which I am grateful.”
Rajan, who is currently also President of the Rural Marketing Agencies Association of India, said, “Apart from the advisory role at Anugrah Madison, I will continue to teach rural marketing in management institutes and hopefully contribute more articles on rural marketing issues to business journals. I am also working on a ‘Practical Guide to Rural Marketing’.”
Seshadri, who was the Deputy MD of Anugrah Madison until recently, has over 27 years of experience in advertising. He started his advertising career as a Management Trainee in Clarion Advertising, Mumbai, from where he moved to FCB Ulka, Mumbai, as Group Manager. After a 10-year stint in advertising in Mumbai, where he handled several national and multinational clients, he joined Anugrah in 1988 as Director-Client Services. He has been an important pillar of Anugrah, shaping its destiny for nearly two decades.
The last couple of months have seen a flurry of activities at Anugrah Madison. It has been appointed as the agency for all the below-the-line activities of Dalmia Cement and Shriram Transport Finance Co. Ltd, besides getting rural marketing assignments from clients like Titan, ITC, Everest and Asian Paints, among others.
According to Seshadri, “Anugrah Madison is one of the very few rural marketing agencies in the country, which not only can provide strategic thinking in rural marketing, but also has the in-house capability to develop rural communication packages in several languages. With the help of associates, we can also implement rural campaigns anywhere in India.”
Anugrah Madison is well known in the industry for its pioneering and effective rural campaigns for MRF Farm Tyres, Philips Consumer Electronics Division, ACC Cement, Marico, and Shriram Transport Finance Co., among others.