Top Story

e4m_logo.png

Home >> People Movement >> Article

R Seshadri takes over from RV Rajan at Anugrah Madison

05-April-2007
Font Size   16
Share
R Seshadri takes over from RV Rajan at Anugrah Madison

R Seshadri has taken over as Managing Director of Anugrah Madison Advertising Pvt. Ltd, a leading rural marketing agency, which is a unit of Madison World. His new role was effective from April 1. He has taken over the post from RV Rajan, a 65-year-old veteran who has been in the advertising business for over 43 years, out of which he has been involved with rural marketing and communication for 33 years. Rajan will, however, continue as the non-executive Chairman of the company.

Says Sam Balsara, CMD, Madison World, “Rajan has been a veritable institution in rural marketing and I am glad he has kindly agreed to make himself available to the Anugrah team, whenever required. His contribution to rural marketing and Anugrah Madison has been immense for which I am grateful.”

Rajan, who is currently also President of the Rural Marketing Agencies Association of India, said, “Apart from the advisory role at Anugrah Madison, I will continue to teach rural marketing in management institutes and hopefully contribute more articles on rural marketing issues to business journals. I am also working on a ‘Practical Guide to Rural Marketing’.”

Seshadri, who was the Deputy MD of Anugrah Madison until recently, has over 27 years of experience in advertising. He started his advertising career as a Management Trainee in Clarion Advertising, Mumbai, from where he moved to FCB Ulka, Mumbai, as Group Manager. After a 10-year stint in advertising in Mumbai, where he handled several national and multinational clients, he joined Anugrah in 1988 as Director-Client Services. He has been an important pillar of Anugrah, shaping its destiny for nearly two decades.

The last couple of months have seen a flurry of activities at Anugrah Madison. It has been appointed as the agency for all the below-the-line activities of Dalmia Cement and Shriram Transport Finance Co. Ltd, besides getting rural marketing assignments from clients like Titan, ITC, Everest and Asian Paints, among others.

According to Seshadri, “Anugrah Madison is one of the very few rural marketing agencies in the country, which not only can provide strategic thinking in rural marketing, but also has the in-house capability to develop rural communication packages in several languages. With the help of associates, we can also implement rural campaigns anywhere in India.”

Anugrah Madison is well known in the industry for its pioneering and effective rural campaigns for MRF Farm Tyres, Philips Consumer Electronics Division, ACC Cement, Marico, and Shriram Transport Finance Co., among others.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India