R Radhakrishnan has moved to Malayalam channel, Amrita TV, after six years with the Raj Television Network. He joined Amrita TV as Senior Vice-President, Sales and Marketing, on February 20, and was until last week, Vice-President, Sales & Marketing, handling Raj TV’s sibling, Raj Digital Plus.
Commenting on the move, Radhakrishnan said, “I have learnt a lot during my stint with Raj, Vissa and Raj Digital Plus, and have tried to contribute to their growths. A new opportunity came in the form of Amrita TV, which, I believe, has a lot of potential. In terms of programming and technical excellence, the channel is way up there. Since its launch, the focus has been on distribution and programming, and now the focus on ad sales and marketing will increase.”
After stints at O&M’s (media buying) offices in Chennai, Mumbai and Delhi, Radhakrishnan joined the Raj TV network in January 2000. He was actively involved in the planning and launch of the group’s Telugu channel, Vissa TV, in 2003, and had headed the new channel for a year and a half from Hyderabad. In April 2005, he moved back to Chennai, and his last assignment with Raj was as head of its second Tamil channel, Raj Digital Plus.
Amrita TV is looking to build a team for marketing and sales, headed by Radhakrishnan. He will be based in Chennai and will report to Sudhakar Jayaram, Chief General Manager, at Amrita TV’s head office in Thiruvananthapuram. Amrita TV was launched on April 14, 2005, and carries general entertainment and news.