Changes are afoot in the top management of Q:uadrant Communications. The agency’s President, Noshir Desai, has decided to move on and Rajan Narayan, VP, Q:uadrant Mumbai has been announced as his successor. Confirming the development, Prem Mehta, Chairman and Managing Director, Lintas India, said that the change was effective February 16, 2006.
Elaborating further on the reason to appoint Narayan as the new head, Mehta said, “He is an excellent professional, who isn’t just familiar with all the clients but has been responsible for many of them coming on board. He is a natural choice.”
Narayan will be designated General Manager and would report to the Lintas Board.
In the first month of 2006 alone, Narayan played a key role in adding business worth Rs 50 crore to the agency’s kitty, which included Voltas Corporate, Godrej FairGlow Soap and Tata Motors Regional.
As is known, Kirloskar house agency Pratibha was repackaged in 1998 as Q:uadrant Communications under the stewardship of Geetanjali Kirloskar. In 2002, Kirloskar decided to move on from this role and industry veteran Noshir Desai took charge as President. Prior to this, Desai had stints at agencies like Triton and Rediffusion.