Ambience Publicis' national creative director (NCD) Pushpinder Singh has put in his papers. Although, Singh will continue to serve as NCD till the end of this year and will execute the creative assignments currently at hand.
Speaking to Business Standard, Singh said: "The key reason for the move is my desire to pursue opportunities outside advertising. Although i`ll continue in my present role in Ambience till 2005-end."
Ambience Publicis COO Rajiv Sabnis said the agency will undergo a restructring process once Singh leaves, hinting at doing away with the position of national creative director.
The new structure which will be formed will have senior creative talent take charge, with some amount of senior talent brought into the agency from outside. Elsie Nanji vice-chairperson and chief creative officer, Ambience Publicis will continue to lead the creative charge.